64 / Aunt Daisy

(1879–1963)

Maud Ruby Basham was born in London and came to New Zealand with her family in 1891, settling in New Plymouth. In 1930, as ‘Aunt Daisy’, she began her career as a radio personality when presenting a children’s holiday programme at Auckland station 1YA. She later moved to Wellington, and in 1937 began the morning radio session that made her a household name. She always began with a cheery ‘Good morning, everybody’, and for the next hour talked rapidly on a wide range of subjects. She offered listeners handy hints, recipes and positive thoughts for the day, and only advertised products that she personally recommended. She also published several books, and was made a Member of the Most Excellent Order of the British Empire in 1956. A small, dynamic woman, Aunt Daisy presented her daily programme until shortly before her death in July 1963.


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