For young New Zealanders in the 1950s, an ice block – a frozen confection on a stick – was a popular treat. The best known of these was the TT2, named after Tip Top, which had begun manufacturing ice cream in the late 1930s. Ice blocks are now better known as popsicles, and the market is still dominated by Tip Top. Among the many brands of ice cream it produces are Trumpet, Fruju and Memphis Meltdown. The range also includes the Jelly Tip, a vanilla ice cream with a tip of raspberry-flavoured jelly encased in a shell of chocolate, introduced in the 1950s and still a favourite. The challenge for the Jelly Tip consumer is deciding whether to bite directly into the confection, or carefully to peel off the chocolate shell to expose its pink tip.